Tips for maximizing booth space

When it comes to participating in trade shows and trade events, one of the biggest challenges for companies is making the most of their booth space.

Whether space is limited or you want to make efficient use of it, booth design plays an important role because it will make the difference between a successful presentation and one that goes unnoticed.

In this article we will give you several tips to maximize your booth space.

Read on!

1. Understand the available space

Understanding the space available is essential when maximizing booth space for a trade show or event.

Try to understand the exact location of the space and any restrictions that may exist in terms of size, shape and ceiling height.

In this way, you will be able to design an efficient floor plan that maximizes the available space, as well as the placement of key elements, such as the reception, exhibit and meeting areas.

For example, it is known that the reception area is a vital point and should be visible to all visitors to the booth, while the display areas should be designed to highlight the products or services offered.

Meeting areas should be attractively styled without sacrificing comfort or interrupting traffic flow.

On the other hand, understanding the space also falls under the constraints of the event, such as the maximum booth height, the size of the available space or the location within the venue.

2. Design an efficient floor plan

Once you understand the available space, you need to move on to developing an effective floor plan that will ensure a welcoming and intriguing atmosphere.

After finalizing the floor plan, don’t forget how the overall design components can be used, such as curved or angled walls that create a sense of depth and dimension.

Digital screens or vertical display add-ons, such as hanging banners that can be used to add visual elements from the ceiling.

3. Use effective lighting

Lighting is a powerful tool for highlighting key points of the booth, creating a pleasant atmosphere and increasing booth visibility.

There are several techniques you can use to achieve effective lighting, such as using directional lighting to highlight products or services.

For indirect lighting you can use floor lamps, LED lights or diffused overhead lighting and achieve a uniform soft effect throughout the booth.

Remember that light colors are a good way to enhance the natural lighting of the booth.

4. Use multipurpose furniture

Multipurpose furniture is a smart way to save space without using multiple pieces of furniture.

For example, a table that can also double as a display case is a good option for booths with limited space. Or storage furniture, which has the function of both a shelf and a counter.

Another example of multipurpose furniture is folding or collapsible furniture, which is easy to store when not in use.

5. Incorporate technology

Technology is an excellent way to attract the attention of your visitors, there are many options, from touch screens to mobile applications and augmented reality.

With apps you can interact with booth visitors, so they can explore products, place orders and receive special discounts.

The app could make use of the “QR code scanner” feature for visitors to gather relevant information about your value proposition.

On the other hand, with augmented reality you can show images and 3D models of products, so visitors can explore the details of the products and get a sense of how they would look in the real world.

This is an alternative for those products that are difficult to exhibit or too big for the booth.

6. Keep the booth organized

When we talk about organization we must take into account several key points if we want to achieve harmony in the event:

  • Space distribution: as we mentioned in tip #1, keep in mind the dimensions of the space to know how much furniture, products and elements to include in the final design without affecting visitor traffic.
  • Coherent design: to make the booth an organized space with a uniform alignment of furniture, colors and textures.
  • Use a storage system: such as shelves and boxes to keep products and other items organized out of the way of visitors, this will allow you to free up more space on tables and counters for products.
  • Assign a role to each member: to ensure order with tasks such as cleaning tables, rearranging products and keeping storage systems tidy.
  • Eliminate excess materials: it is not necessary to have an excess of brochures or products on display, only those that are essential for the public.

7. Make sure the message is clear and concise.

Definitely the message of the booth is extremely fundamental, with a cumbersome one, customers will not understand our position in the market.

These recommendations will help your message succeed:

  • Define a key message: before carrying out the booth design, think about the message you want to convey to the visitors of the event, you must be brief and understandable.
  • Use simple language: avoid technicality in words or complicated terms, the simpler the message, the better.
  • Create a slogan: short and memorable, referring to your brand.
  • Use images and graphics: to complement the message.
  • Simplify the presentation: to ensure that the message is clear and concise, don’t overload the booth with too many elements, as you may distract the visitor and make it difficult for them to understand the message.


Using multipurpose furniture, incorporating technology, keeping the booth organized and making sure the message is clear and concise are some of the most important tips for maximizing booth space.

Don’t forget that every detail counts to make a good impression on visitors and achieve greater success at the trade show or event.