Booth design is one of the most important decisions for companies participating in the most popular trade fairs or events in Europe.
A good booth design can easily attract the attention of visitors, create brand interest and make sales.
For that reason, it is important to be aware of the latest trends to ensure that your company’s booth is effective and attractive.
In this post, we’ll tell you about current trends in booth design in Europe.
Read on!
Technological trends in booths
Many companies put a lot of weight on the technological section to stand out to event visitors.
Among the most used media we have:
1. Interactive displays
Interactive screens are a good way to convey a unique experience to booth visitors.
They can be used to show games, videos, products, presentations, among others. Visitors who interact with the screens can receive more information about the company.
2. Virtual Reality
Virtual reality is a medium that has been gaining popularity over the years, especially in European events.
Imagine a group of visitors getting to know your value proposition (products or services) from a virtual environment, this allows them to have a more immersive and memorable experience.
Not to mention that it is an element that stands out from the competition.
3. Holograms
Holograms allow to show the products and services of the booth from a 3D perspective to offer a totally different interaction.
4. Beacons
Beacons are devices capable of sending a personalized message to booth visitors.
Brands using beacons send a message according to the users’ location within the booth.
For example, imagine that a visitor is in an area where you can promote the products that are there.
Minimalist design trends in booths
Minimalist design has a strong hold on the booth industry in Europe. It is an aesthetic approach that aims to simplify the design and decrease any unnecessary elements.
Among the minimalist trends we have.
1. Simplicity
In minimalism there is a motto that says “less is more”, in this case it seeks to reduce the number of elements of the final design to only the essential, discarding any superfluous ornamentation.
This trend is based on the idea of a simple, clean and attractive design instead of an overloaded one.
2. Negative space
Minimalism always takes into account the negative space or white space, this is an empty space in which a visual balance is sought to highlight the elements present.
3. Colors and typography
Minimalist design uses few colors and simple typography, the color palette is limited and consists of neutral tones such as white, black, gray and beige.
Typography is simple and legible with a strategic utility to highlight key information.
4. Materials and textures
Quality always comes before quantity.
Materials meet this requirement and are used intelligently to create an atmosphere with depth and dimension without including unnecessary elements in the design.
Stand customization trend
Personalization is an approach that seeks to create a customized experience for the visitor or customer.
Among the trends in customization we have:
1. Tailoring to the target audience
In custom booth design, it is always about tailoring the message and experience to the target audience.
A research of the potential customer is carried out in order to adjust the booth design and offer a unique experience.
2. Interaction with the visitor
In booth customization we also take into account the interaction with the visitor to involve him/her with the brand.
To achieve this we always rely on technology.
3. Modular design
Modular design is a customization that allows us to adapt the booth to the assigned space while preserving the experience to the specific requirements of the event.
The advantage of this modality is the reconfiguration to adapt to different sizes.
4. Immersive experience
Stand customization always seeks to create an immersive and exciting experience for the visitor with multimedia elements, sound effects and lighting design to ensure an immersive and memorable atmosphere.
Sustainability trend in booths
Another trend of the day is sustainability in booths, a conscious approach to the environmental impact of the industry.
Reducing the impact from construction to dismantling.
Among the key points of this trend, we have:
1. Sustainable materials
Use of materials that minimize environmental impact and can be recyclable, biodegradable or of renewable origin.
For example, such as certified wood or bamboo instead of non-biodegradable synthetic alternatives.
2. Efficient design
Optimizing the use of materials and resources that accompany the modular design for later reuse in future events.
3. Efficient use of energy
Sustainable stands seek to reduce energy use and opt for low-consumption LED lighting, as well as the use of heating and cooling.
4. Social responsibility
Companies that present a sustainable stand make their social responsibility known, they can also collaborate with local suppliers and support local communities.
Flexibility trends in stands
As its name suggests, it is about developing flexible and adaptable stands for different events and situations.
Among the flexibility trends we have:
1. Mobile elements
When we talk about mobile elements, we are referring to things like movable walls that are ideal for creating various spaces within the booth.
And at the same time, they are easy to move and rearrange.
2. Interchangeable materials and finishes
To adapt to new events and audiences, such as, for example, using graphics or lighting to adapt the booth to a campaign.
Conclusion
Trends in booth design are focused on delivering unique and personalized visitor experiences.
And in many cases, companies are looking to minimize environmental impact by relying on sustainability while adapting to different events and situations.
Flexibility is a concept that allows for greater adaptability and versatility in any event.
With these trends we want to give you an idea of the memorable and meaningful experience you can provide to your visitors.
