We understand the importance of product displays that grab and maintain attention at busy tradeshows.
Here are just a few ways that you can better utilise product displays and strengthen your presence at the next tradeshow:
1. Interactive Displays
One of the best ways to engage your audience at busy tradeshows is with interactive product displays. By incorporating touchscreens, VR and interactive demonstrations, you will allow visitors a hands-on presentation of your products and services. Ricoh’s Tunnel of Discovery at ISE 2025 was a unique interactive experience.
2. Lighting
Lighting can completely transform the overall look, feel and flow of your exhibition stand. By illuminating products across your exhibition stand, you can guide visitors on a journey across your booth. Upgaming at 1CE 2025 is a perfect example of how illumination can be used to make a statement.
3. Modular Systems
Modular display can be modified for different products and exhibition spaces, making the possibilities endless. In addition, due to their reusability, they are a cost-effective and sustainable solution. Bioscience used a modular system at IMCAS 2025 then AMWC 2025 keeping a coherent yet refreshed brand presence.
4. Visual Storytelling
Use your product display to tell a captivating story. Use images, videos and signage that highlight your products and reflect your brand. Great narratives resonate in the hearts and minds of visitors that can increase brand loyalty. Our‘Past, Present, and Future’ Grifols concept at ISBT 2024 is a great example of engaging storytelling. The future was represented by tech elements, the present by product displays and the past in a suspended LED with key milestones.
5. Multi-Sensory Experience
Incorporate sensory elements into your display. Think about incorporating textures, scents or sounds that complement your products and services to create a memorable experience. This comprehensive strategy guarantees that customers will interact with your brand on multiple levels.
6. Space Optimisation
Maximise your exhibition stand with a clever layout. At Pro Expo, we specialise in designing layouts that optimise the footfall and draw attention to products. Whatever size your booth is, we have tailored solutions to make the most of every square metre.
7. Green Initiatives
Showcase your brand’s commitment to sustainability by using recycled materials, eco-friendly lighting or digital displays rather than printed materials. This aligns your brand with eco-conscious visitors but also perfectly aligns your brand with modern values. SoftGaming at ICE 2025 found the perfect balance between showcasing their casino brand and sustainability pledge with beautiful wood and verdant touches.
8. Product Display & Demonstration Areas
When planning your exhibition stand, ensure that you set aside particular areas of the space to host live product demonstrations. This allows visitors to interact with your products and team and allows you to build confidence in your brand.
9. Engagement Zones
Create designated zones within your display to include seating areas refreshment spots and DJ booths to encourage visitors to engage deeper. Engaged visitors are more likely to convert into loyal customers. Pin-Up Partners’ latest booth was multi-level to make the best use of the space and incorporated a bar, seating areas, meeting room and retail space.
10. Feedback and Interaction
Ensure that you collect visitors’ contacts and feedback. Whether you use QR codes, interactive screens or surveys, gathering attendee insight can help you to shape future strategy and marketing.
