Your go-to list for avoiding expensive errors and obtaining an exhibition stand that produces tangible outcomes.

Your success at an event may depend on your choice of exhibition stand partner. A well-designed stand is about more than just appearances; it’s about attracting the right audience, communicating your brand’s narrative and producing memorable experiences.

However, with so many providers available, how can you determine which one to trust? This is your must-have checklist, a list of questions to ask an Exhibition Stand Designer before you sign a contract, along with what you should learn from their responses.

10 Questions to Ask an Exhibition Stand Designer

1. Do you only provide design/build services, or do you provide a 360° service?

You don’t want to manage suppliers. A true partner takes care of everything, including live experiences, entertainment, hospitality, and concept and logistics. Listen for search  terms such as “end-to-end,” “in-house production,” “project management”, or “event services beyond the booth”.

2. Can you show me your most recent work and explain its origins?

Portfolios are beneficial. However, you can tell how strategic a client is if you know their objectives, difficulties, and how the design addressed them. Red flag: They may not be designing with impact in mind if they merely display images without explaining “why.”

3. How do you modify your design methodology for various sectors?

The tones, audience expectations, and compliance considerations needed for pharma, gaming, and tech are all very different. Expert advice: Request examples relevant to your industry.

4. How do you manage compliance, permits and logistics for international events?

Different rules apply to global shows. You need a group that can manage permits, shipping, and on-site assistance throughout Europe or the rest of the world. Bonus: It would be advantageous if they mentioned having in-house multilingual teams or boots on the ground.

5. Is it possible to produce entertaining or immersive experiences inside the stand?

Visitors remember experiences, not just banners, in the cut-throat world of today. Keep an ear out for anything more than “graphics and seating” such as DJs, mixologists, AR/VR experiences, personalised activations and interactive demos.

6. How do you make your designs more sustainable?

Eco-conscious design is now required by many brands. Modular reuse, FSC-certified materials, carbon offsetting, or environmentally friendly disposal methods are all positive indicators.

7. How do you respond to last-minute changes and what is your production lead time?

Before a show, things change quickly. You must be quick and flexible. Advice: Find out how they’ve swiftly adjusted for previous customers.

8. Do you provide post-event services like recap, storage, and disassembly?

Before, during, and after the show, a complete partner manages every aspect of your stand. Bonus: They could even assist you with material reuse or ROI analysis. Storage generic picture attached.

9. Is it possible for me to meet your team in advance?

Before a show, things change quickly. You must be quick and flexible. Advice: Find out how they’ve swiftly adjusted for previous customers.

Openness is important. You ought to understand who is responsible for your build and how it is constructed. Green flag: They are confident in their procedure if they ask you to join them for a team introduction or walkthrough.

10. Aside from foot traffic, what outcomes have you assisted clients in achieving?

It’s about the business impact, not about appearing busy. Excellent responses include increased leads, improved press buzz, brand awareness, and successful activations.

Selecting the ideal stand partner is a strategic choice not just a design choice.

At Pro Expo, we design immersive, powerful spaces that people talk about long after the event is over. Our stands are like destinations. We take care of everything, from concept to cocktails. Are you ready to produce something remarkable? Contact our team today!