UPGAMING | ICE BARCELONA 2025

Upgaming’s space dazzles with neon lighting, creating a tech-forward, high-energy atmosphere.

A striking geometric meeting room built with glossy, irregularly shaped walls anchors the design while offering a private meeting space. Repurposed elements from a previous tradeshow, such as the demo station and carpentry systems, endorse sustainability.

Interactive components such as a touchscreen demo wall and mini-games section with a basketball hoop entice visitors to explore. A display motorbike promotes ‘Speed X.’, Upgaming’s latest adrenaline-fuelled game, adding a sense of excitement to this vivid experience. 

The booth is encased with illuminated banners and an RGB-lit ceiling that completes the futuristic look.