If you’re searching for an exhibition stand designer for Mobile World Congress (MWC), you’ve just found the team that’s been working longer than almost anyone else in the business.
Pro Expo has been at MWC since 2005 and built MWC stand for more than twenty years. Twenty iterations of the world’s most important connectivity event. Hundreds of briefs, thousands of square metres, and a client list that reads like a who’s who in global tech.
This is not a company that worked at MWC once and wrote a blog post about it. We live this show!
What Is Mobile World Congress, And Why Does Your Stand Matter So Much?
Mobile World Congress is the world’s largest exhibition and conference for the connectivity and technology industry. Held annually at La Fira Barcelona Gran Via, it attracts more than 100,000 attendees from 200+ countries, including C-suite decision-makers, investors, media, and engineers shaping the next generation of global infrastructure.
In that environment, your stand is not just decoration; it loudly communicates your brand to the people who matter most.
A mediocre stand at MWC does not just underperform. It actively signals to your market that you are not serious. The brands that win at MWC invest in environments that are architectural, immersive, and built to convert attention into relationships.
That is precisely what we build.
Our MWC Exhibition Stands: A Three-Year Track Record
MWC 2026 | 20 Years | 1,700m²+ | Ten Stands | One Milestone Year.
MWC 2026 was our twentieth consecutive year at the show, and we marked it the only way we know how: by designing ten high-spec stand environments spanning over 1,700 square metres across the halls of La Fira, Barcelona.
These were not standard shell-scheme upgrades. We are talking neon-contoured portals, verdant hospitality environments and structural architecture built to premium material specifications, all conceived and delivered for leading tech brands that expect nothing less than the extraordinary.
Twenty years in, we are still raising the bar.
MWC 2025 | 2,000m² | 10 Stands
At MWC 2025, our team created 2,000 square metres of exhibition space across ten major builds for China Mobile, HTC, Viettel, Supermicro and Amarisoft.
From China Mobile’s tradition-meets-technology environment guided by Feng Shui principles to HTC’s futuristic architectural showcase, Viettel’s multi-zoned LED tunnel experience, Supermicro’s double-decker powerhouse, and Amarisoft’s high-energy LED showcase, every stand had its identity and story.
The year before, we delivered our largest MWC footprint to date: 2,600 square metres across twelve exhibition stands, all designed, built, and managed by our team.
Our 2024 client roster included Amarisoft, Arrcus, China Mobile, DGS, Greyskies, HTC, Kotra, Marvell, Reailize, Simnovus, Spectrum, and Viettel.
The brief range was extraordinary. We built immersive zones that transported visitors to entirely new sensory environments. We constructed an expansive amphitheatre for large-format presentations. We created dense demo areas and private meeting suites within the same footprint. 12 stands, twelve distinct design identities and one cohesive standard of execution.
Why Tech Brands Keep Coming Back to Pro Expo for MWC
We have worked with a wide range of clients and agencies over twenty years at this show: direct brands; global agencies representing major tech players; and everything in between. The reason they return, year after year, comes down to a few things that are genuinely hard to replicate:
Local infrastructure, no surprises. Our workshop, storage, and supplier network are based in Barcelona. Nobody knows La Fira like Pro Expo: its logistics, its regulations, its quirks. While other stand builders are firefighting on-site because they shipped everything from another country, our team has already solved the problem.
360° service. We handle design, build, project management, logistics, on-site supervision, event management, entertainment, catering, hostesses, digital activations, and bespoke experiences. You provide us with a brief, and we will deliver the entire project. No gaps, no grey areas.
Experience that goes beyond the stand. We build personalised interactive experiences, including custom games that attract thousands of visitors, because we understand that the best exhibition stand in the world still needs to give people a reason to stop, stay, and engage.
What to Expect at MWC 2027
We are already taking briefs for MWC 2027. If that sounds early, welcome to how the world’s top tech brands operate. The stands that define MWC are not designed in January. They are conceived, refined, and engineered over months, and the brands that start the conversation now are the ones that arrive in Barcelona with something genuinely show-stopping.
If you are planning your presence at Mobile World Congress 2027, whether you are a direct exhibitor or an agency representing a technology brand, we want to hear from you.
Share your vision with us and we will create a bespoke exhibition stand built to catapult your brand at MWC.
Ready to Start Your MWC 2027 Brief?
Send your brief to Pro Expo today. Twenty years of Mobile World Congress experience, a full-service Barcelona-based team, and a track record of delivering for the brands that define the global connectivity industry.
Contact Pro Expo
Pro Expo is an exhibition stand designer and builder based in Barcelona, Spain, specialising in Mobile World Congress and international trade show environments. With over 35 years of industry experience, we are the local experts for MWC exhibition stand design, construction, and full event management.
