VIACCESS-ORCA | IBC AMSTERDAM 2026 | 100M2

Evolution made physical. The concept is motion. A brand that never stands still, captured in a structure that reaches upward. At its centre, a sculptural LED tree spirals skyward with light rising toward two halo rings suspended above.
Purple and graphite set the tone, warmed and threaded with pink light, a palette that feels both technical and alive. Curved canopies wrap the stand in continuous rhythm, echoing the swirl of the logo itself, while circular forms recur throughout: the bar, the halos tucked among the branding.

Nothing sits still; nothing sits square.
It’s a space built for conversation as much as for showcasing, open and flowing on the ground floor, with a private meeting room offering a quiet contrast to the glow outside.