MIDEA | INTERCLIMA PARIS 2026 | 136M2

Contemporary, progressive and unmistakably tech-forward, this double-decker space brings Midea’s precision engineering and eco-ambition into physical form.

White volumes, warm oak and signature cyan blue set the palette, softened throughout by greenery.

Downstairs, zoned displays showcase Midea’s climate systems, each framed by glowing light and interactive screens that bring them to life.

A living tree rises from the front through both levels, its foliage cascading past a ring of cyan light that shapes the Midea mark in three dimensions. A curved white bar sits below, and the Light Precision Test Activation invites visitors to stop a moving light on target and test their reflexes and timing.

Upstairs, a glass-walled meeting suite overlooks it all, paired with a video wall tracing the bioenergy solution and framed by R290 messaging.