When it comes to creating an effective presence at trade shows, events or exhibitions, the type of booth you choose will decide whether you succeed or fail.

There are several alternatives that you can use for your brand’s needs and objectives. In this article, we will briefly discuss the 6 options you can choose from depending on the case.

Let’s get started!

1. Modular booth

The modular booth is a structure that can be easily assembled and disassembled using modules or prefabricated parts.

These stands are very famous in trade shows, exhibitions and marketing events, as they offer excellent versatility and flexibility in terms of design and configuration.

Normally, modular stands are manufactured with lightweight materials such as fiberglass or aluminum, allowing for better transportation and assembly.

They also include elements such as wall panels, shelves and graphics customized according to the requirements of the company and the event.

The advantage of modular stands lies in their simplicity of adaptation in different spaces and sizes, generating greater savings for brands in terms of design and construction with the added bonus of being reusable.

We recommend opting for the modular booth when you require a versatile and flexible design solution for an event, especially if you plan to participate in several in a short time.

As well as for brands that are looking for total customization and have a limited budget to carry out a design and construction from scratch.

2. Customized booth

The customized booth is a version adapted specifically to a particular event or company.

It is made to measure according to the needs and objectives, and is composed of heavy and durable materials such as wood, glass and metal for greater robustness and long-term resistance.

The decoration can be complemented with LED displays, customized lighting, interactive touch screens, among other components of the same style in order to ensure an immersive and engaging brand experience for visitors.

These booths offer an exclusive and different brand presence at the event, helping the company stand out from its competitors with a more effective message transmission.

Another plus point is that customized booths are able to reflect the brand identity along with the company’s values, thus reinforcing the image and building a deeper relationship with customers and prospects.

The only drawback is that these stands are a bit more expensive, needing more time and resources for their design, manufacture and assembly compared to modular stands.

This is because once built, they cannot be reused.

3. Island stand

This is a type of structure located in the center of an open space, surrounded on all sides by aisles or traffic areas.

The term “island booth” comes from the fact that visitors can walk around the booth from all angles.

These booths tend to be larger, have more levels, interactive exhibit areas, private meeting rooms and other elements of the overall design.

Thanks to their distinctive design, brands have the opportunity to realize a 360-degree display from every possible angle.

In addition, they can be reused multiple times, such as for product promotion, launches, organizing meetings with customers or business partners, gathering contact information and generating sales.

However, island stands tend to have a higher cost compared to other types of stands, due to their complexity and size.

4. Corner booth

Corner booths are located in an open space position, surrounded on two sides by aisles or traffic areas, hence the name “corner” because it allows visitors to approach from both angles.

Corners can have a rectangular or square shape and be customized with graphics, thanks to their location, they have the advantage of receiving greater visibility and brand impact.

The investment depends a lot on the manufacturer and the event, but they are relatively expensive due to the flow they handle and the benefit of not being blocked by other exhibitors.

5. Linear booth

The linear booth is a variant found in the extension of a wall or linear space and as its name indicates, it has an extended elongated shape.

These linear booths come in a variety of sizes and designs, but are usually longer than they are wide and include custom walls, graphics and eye-catching design elements.

Because they are along a wall or in a linear space, they can be viewed from several viewpoints.

They are not a problem to manage, nor are they a problem for visitor traffic.

Like any other booth, the design can include an exhibition and meeting area for companies to showcase a variety of products or services.

Perhaps the only disadvantage is the limitation in the design due to its elongated characteristic.

6. Double height booth

The double-height booths have two levels of exhibition, higher than conventional booths, creating additional space.

Its design allows full customization on things like stairs, railings and platforms to make the second level accessible and attractive to users.

The second floor can be focused for exhibition, customer or partner meetings, as well as for a live demonstration.


Booths are a vital piece for any event, as you may have seen in this article, there are several types such as modular, custom, island, corner, linear and double height.

Each with their respective advantage and disadvantage in terms of price and reusability.

Modulars are the most popular among companies because of their economy and utilization in subsequent events.

Decide which one best suits your business situation.