Booths are fundamental pieces in the world of events and exhibitions, as they help us to capture the attention of the public, convey a message and promote our value proposition through a brand or product.
However, their construction requires a detailed care from the design to the choice of materials and finishes.
In this article you will learn about the different materials and finishes commonly used.
Read on!
Importance of materials and finishes
The importance of materials and finishes should not be underestimated because they represent a crucial stage in the aesthetic appearance, durability and functionality of the booth.
Here are 5 reasons why these aspects are essential:
1. Aesthetics and branding
Choosing these bases correctly will allow us to correctly reflect the brand’s personality, values and style.
For example, wood is a material that conveys warmth and naturalness, while metallic finishes can communicate modernity and sophistication.
When an aesthetic coherence is achieved between the stand and the brand identity, visitors’ impression will be more lasting.
2. Durability and resistance
In order to withstand intensive use during events and exhibitions with large crowds, constant movement, repeated set-up and dismantling, these elements must work in harmony.
In this way, they will be able to withstand wear and tear and maintain the structural integrity of the booth over time.
When choosing materials, it is essential that you consider factors such as impact resistance, stability, waterproofing and fire resistance according to applicable regulations.
3. Versatility and adaptability
Materials used in booth construction should facilitate adaptability to different designs and configurations.
Modular systems are widely used for their versatility, as they allow for the reconfiguration and reuse of structural elements.
On the other hand, finishes should be adapted to reflect changes in brand identity or promotional messages.
4. Efficient assembly and disassembly
Whether at events or exhibitions, time is valuable and stand set-up and dismantling must be done efficiently.
The right materials and rigging can simplify this procedure by being lightweight, easy to transport and quick to assemble.
Connection and fastening systems should also be designed to speed up assembly without compromising the stability and safety of the stand.
5. Sustainability
Today, sustainability is an increasingly popular and important aspect of stand construction.
Choosing sustainable finishes and materials contributes to the reduction of environmental impact, this implies using recyclable materials or from renewable sources, minimizing the use of harmful chemicals and encouraging reuse or recycling at the end of the event.
Sustainability promotes a positive image of corporate responsibility.
Materials used in stand construction
Okay, now let’s move on to mention the most commonly used materials in stand construction:
1. Wood
Wood is a classic and versatile material appreciated for its warm and natural look with full and simple customization.
Plywood, medium density fiberboard (MDF) and chipboard are some of the types of wood used in booth construction.
2. Metal
Metal, like aluminum and steel, is used for its strength and durability, especially for modular structures, frames, brackets and decorative elements.
Aluminum is very popular for its lightness and ease of assembly.
3. Glass
Glass is perfect for creating a sleek, modern look and can be used in panels, display cases, counters and decorative elements.
Tempered or laminated glass is an excellent choice because of its strength and safety.
4. Plastic
Plastic is lightweight and versatile, can be molded in different shapes and colors and has a use in panels, counters, signs and decorations.
Polycarbonate and acrylic are the most common types of plastic used in booth construction.
5. Textiles
Textiles are used in wall coverings, furniture covers, curtains, printed graphics and banners.
Stretch fabrics such as spandex are known for their ability to conform to different shapes.
6. Cardboard
Cardboard is one of the most economical and lightweight materials for temporary or ephemeral stands.
They are used in panels or modular structures and can be recycled.
7. Stone and marble
They are used to create luxury and high-end elements such as counters, wall coverings or floors to add a touch of elegance.
8. Other materials
In order not to extend the list too much, you should know that there are other materials that will complement the construction of the stand such as laminates, resins, ceramics, expanded metals, among others.
Finishes and treatments
The finishes and treatments applied to the materials used in the construction of stands play a determining role in their final appearance and durability.
These are the most common finishes:
1. Paint
Paint is one of the most commonly used finishes in terms of visual customization and color.
Paint also provides a protective coating that improves scratch resistance and durability of materials.
2. Laminating
Laminating consists of applying a thin layer of plastic material on the surface of materials such as wood or metal.
It provides greater resistance to abrasion, impact and humidity, in addition to improving the aesthetics of the stand.
This laminate can be matte, glossy or textured, depending on the desired effect.
3. Melamine
Melamine is a laminate finish composed of paper impregnated with melamine resin.
It is resistant to scratches, stains and humidity.
This finish has a wide range of colors and structures and is a popular choice for paneling and furniture.
4. Lacquering
Lacquering is the application of a transparent coating on the surface of materials such as wood or metal, providing a shiny and smooth appearance that optimizes the aesthetic appearance and protects materials from scratches and wear.
5. Varnishing
Varnishing is a treatment applied mainly to wood to enhance its natural appearance and provide protection.
Varnish can be clear or tinted and adds strength and shine to the wood panels or furniture used in the booth.
6. Anodizing
Anodizing is normally used on aluminum to improve its corrosion resistance and enhance its aesthetics.
We are talking about a protective oxide layer that can be colored to achieve different finishes.
7. Polishing
Polishing is a mechanical process that can achieve a smooth and shiny surface on metallic materials such as stainless steel or aluminum for a sophisticated and reflective look.
8. Screen printing and engraving
These methods are recommended for adding graphics, logos and text to booth panels and surfaces.
This is a technique that uses ink through a stencil while engraving creates permanent markings by removing material with lasers or cutting tools.
9. Special finishes
Special finishes are excellent for achieving specific effects such as aging, patina, concrete effect or rust.
They are carried out with techniques such as chemical aging, controlled oxidation or the use of special paints and coatings.
They also add texture and depth.
10. Lighting
Lighting is not only a finish, but also a means to highlight and enhance other complementary materials.
There are different types of lighting such as LED lights, spotlights or strip lighting to create light and shadow effects, highlight key elements of the booth and create an attractive atmosphere.
Select materials and finishes according to the purpose of the booth
Before choosing materials and finishes, consider the purpose of the booth – what exactly will it be used for?
1. Visual impact and attractiveness
If you want to make a good visual impact and attract the public’s attention, you should choose eye-catching materials and finishes such as glass, shiny metals or translucent plastics.
Reflective finishes, strategic lighting or special details such as textures or printed graphics are good options to attract visitors’ eyes.
2. Functionality and visitor experience
If you want to provide an interactive or educational experience for visitors, we recommend opting for alternatives that enhance the functionality of the booth.
Incorporate tactile elements, interactive displays, ergonomic furniture or writing surfaces.
Non-slip, water-resistant or touch-resistant finishes are also beneficial to ensure a safe and comfortable experience for visitors.
3. Durability and resistance
Now, if your goal is to use the booth for long-term or outdoor events, it is critical to choose durable materials and finishes.
For example, materials that can withstand adverse environmental conditions such as exposure to sun, rain or wind such as aluminum or stainless steel.
4. Brand identity and visual coherence
If you want to transmit and reinforce brand identity, it is essential to opt for elements that reflect the firm’s values and aesthetics.
Consider using corporate colors, printed or engraved logos and finishes that evoke the company’s attributes.
5. Budget and sustainability
If you want to optimize your budget or take a more sustainable approach.
Evaluate the most economical and environmentally friendly options, such as recycled or recyclable materials, low-cost finishes, and more sustainable production methods.
Tips for choosing and combining materials and finishes
Let’s conclude this article with some tips for choosing and combining materials and finishes.
1. Aesthetic coherence
Make sure there is a coherent harmony based on the brand values and the theme of the event.
Combine materials that visually complement and reinforce the image you want to convey.
For example, if you want to convey a sense of luxury, you could combine glass, shiny metals and lacquered finishes.
2. Contrast and balance
To prevent the booth from looking monotonous or overwhelming, combine textured materials and finishes with softer or smooth ones to generate visual interest.
3. Functionality and resistance
Another recommendation is to use materials suitable to withstand heavy use, repetitive assembly and disassembly, and environmental conditions.
Choose finishes that resist scratches, fading, stains and wear.
4. Innovation and originality
If you want to stand out and make a memorable visual impact, research new trends in the booth construction industry and consider using unconventional materials or creative finishes.
5. Consult with experts
It is normal to have doubts about which materials and finishes are the most suitable for your booth.
In this case, do not hesitate to seek advice from experts in booth design and construction.
They will be able to provide you with specific recommendations according to your needs and objectives.
Conclusion
The materials and finishes used in the construction of stands is an essential part to achieve success in your events and exhibitions.
Because they not only contribute to the static, but also influence its durability, functionality and ability to convey brand identity.
