WELLMA | VITAFOODS BARCELONA 2026 | 100M2

Visionary design where domestic warmth intersects with a high-tech business hub. The concept revolves around the “Wellma House” a central architectural façade featuring a roof silhouette to symbolise the “home of wellness”. This customised design uses a layered approach of dark wood cladding, glass panels, and biophilic accents that go beyond traditional displays, creating an enchanting environment.

The space uses this sculptural house structure as its primary anchor and by incorporating dynamic forms and floating elements, such as the circular overhead hanging banner, the design evokes both intimacy and modernity.

The layout flows strategically: A corner reception desk marks the entrance, leading into a zone of workstations. For professional dialogue, a semi-enclosed meeting pod is framed in dark wood and frosted glass panels to offer a refined enclave, while a lounge and bar area provide a sophisticated hospitality space.

Every element, from the digital narratives of the LED wall to the subtle LED contours and high-gloss finishes, harmonises with natural textures to create a cohesive, elevated experience and a monumental presence for Wellma.