UPGAMING | SIGMA ROME 2025

Built on the foundation of previous futuristic stand designs, key elements were reused to expand the structure with new features. Familiar materials and forms have been reinterpreted to support a more expressive structure with updated lightboxes, textured mesh panelling and enhanced illuminated lightbox displays throughout.

A tall LED tower wrapped in graphics promotes their ICEFIED game. Interactive touchscreens integrated in walls and signage to support product gaming zones.

New demo podiums and backlit walls energise the layout and enhance visibility, while LED accents add atmosphere. The playful cactus-shaped lighting, along with premium furniture, creates a contrast and adds comfort to the environment.

Overall, the design brings familiar brand identifiers with continuity and an upgraded experience.