PIN-UP PARTNERS | AFF SHOP | SBC SUMMIT LISBON 2025

A retail space remixed with a DJ lounge, the “affshop” serves as a lively social hub where guests can exchange “Pincoins” for rewards.

The glass cube format with its illuminated contours, circular cut-outs and layered surfaces delivers an immediate impression. The entrance is framed and the tone is set by a stunning façade in shades of black, red and turquoise. Inside, cylindrical (display) units and wall-mounted rails display apparel and merchandise, while illuminated counters and wall surfaces enhance brand visibility.

Circular seating with low tables mirrors the curved forms of the exterior, while a bar and DJ booth fill the space with motion and energy. The glazed corner wall reveals this vibrant hotspot within, and lighting rings, LED accents, and colour washes add to the ambience.