NEPHROCAN | ERA EDTA 2024

For Nephrocan we transformed an island space by teaming their bold brand colours with elegant curves.

The stand’s major focal point was a showstopping huge curved LED screen, encased in a red unit, where its side cleverly created a back wall for the reception area that was completed with a backlit logo.

Above the stand, a circular suspended banner, featuring a backlit logo drew attention from all angles, while an integrated backlit Canadian leaf symbolised Neuphrocan’s roots. The floor mirrored these circular elements, with circle and curved features that marked demo areas and informal seating, creating a cohesive design.

A wood wall divider added to the stand’s appeal. By combining this sustainable material, this thoughtful combination of aesthetics and practicality made Neuphrocan’s booth stand out; capturing the essence of their brand while providing an inviting and informative space for visitors.