MIDEA | C&R MADRID 2025 | 598M2

Clean, white contrasts with Midea’s signature blue, highlighted by LED lights and a striking roof-shaped ceiling that mirrors the silhouette of a home. This architectural gesture reinforces Midea’s belief that whether residential, commercial or industrial environment, their solutions are designed to make every environment feel like home.

Curved podiums with blue LED edges display each product family, while the central zone combines functionality and engagement. A large, curved LED wall displays digital content that draws attention across the hall, with a mini-theatre in front providing seating for short presentations and live demonstrations. Adjacent to this, an operational bar area and seating area provide comfort and functionality.

Throughout the space, walls are used to showcase Midea’s various products and models; each is integrated into the layout to encourage movement and discovery. A space that pairs clever design with a human touch to bring innovation to life.