GROWE PARTNERS | SiGMA ROME 2025 | 104M2

A conceptual statement of Sharp design, personality and movement. Defined by geometric lines and angular corner detailing, the stand commands attention with its glossy black finishes and distinctive green LED accents that ripple through the space.

An irregularly shaped lightbox welcomes visitors into a layout that balances openness with strategic shelter. A helicoidal structure spirals upward at the centre of the space as a symbol of technological progress and movement. Glossy black beams and textured surfaces add rhythm and depth, while CNC-lit walls and a glowing LED cube heighten the spatial drama.

Subtle transitions lead to comfortable lounge zones and semi-private meeting spaces. At the centre, a coffee bar is framed by glowing 3D signage and a black mesh backdrop to form an intersection of brand and hospitality.

Playing with contrast and purpose, where light and shadow interact and architectural form aligns flawlessly with function.