BOSCH | ISE BARCELONA 2026 | 204M2

‘Moved by Sound’ is intended as a functional, live working environment where Bosch solutions collaborate in real time.

Set within an active e-sports racing scenario, the space demonstrates how professional audio, public addresses, conferences, and intercom systems perform collectively under fast-paced, high-pressure event conditions.

Architecturally the concept combines a tech-centred, modern theme with experiential planning and visual impact. Sculpted design elements. adjustable lighting, integrated arches and floating banners unify to create a cohesive open island structure with the ‘Moved by sound’ message embedded throughout. An iinstinctive layout supports both live demonstrations and professional interaction.

The space features:

Central E-Sport Racing Zone: a primary visual foundation with an integrated RGB-lit stage, opal panels, racing simulators and large LED screens for high-energy live performance.

Control Room/Podcast Area: an enclosed workspace that appears visually connected, perfect for demonstrating live broadcast, intercom, and audio routing operations.

Conference Room: Semi-enclosed with acoustic and visual separation.

Pressroom: separated from high-energy zones for interviews, briefings and announcements;

Demo-branded wall: with adjustable lighting for presentations, photographs, and filming.

Public Address Area: showcasing PA, paging and wayfinding solutions, located along key circulation routes.

Sports Bar: a hospitality area based around a sports bar to demonstrate background music, paging and control systems.

Seating Areas: integrated and distributed throughout to soften the technical environment and encourage dwell time.

Back-of-House: concealed kitchen and technical spaces maintain a separation between operational function and the visitor experience.