VIETTEL | MWC BARCELONA 2026 | 260M2

Viettel’s concept has evolved from the amphitheatre and mezzanine styles of previous years into a more multidimensional visual style with geometric, crystal-like forms. A sculptural “mountain” volume anchors the plan, expressing network infrastructure and national identity through folded planes, integrated media, and clustered market logos. A continuous back wall wraps the stand as a graphic horizon, combining large-format LED surfaces with imagery.

Around this core, clearly defined zones for “digital life” and “network infrastructure” unfold as angular display landscapes with illuminated edges, product demo stations and integrated touchpoints. An illuminated LED canopy traces the contours and helps to navigate movement and orientation across the stand.

Enclosed meeting spaces are consolidated into a geometric dome structure with glass-fronted rooms, creating intimate business settings while maintaining a visual connection to the stand. In comparison to previous theatre-led schemes, this year’s latest design presents Viettel as a mature technology ecosystem, expressed through the precise geometry, controlled lighting, and confident, infrastructure-inspired architectural identity.