CONCEPT

RED Core is more than a booth. It is a living, breathing organism, a heart that powers the entire brand ecosystem around it. Just like a real heart that never stops beating, RED Core continuously pushes energy, motion, and emotion into every part of the installation. It is dynamic, synchronized, and always alive. At the centre of the concept lies the idea of total harmony.

Every structural, visual, and functional component works together, forming a unified, pulsating environment.

A pulsing visual heart. The installation features nine fully synchronized LED screens that can operate independently or merge into one immersive visual organism.

Above everything floats a distinctive hanging structure: a central LED sphere surrounded by hexagonal light strips. This composition creates the signature “heartbeat” of the booth, a powerful WOW moment.

KEY PROJECT DATA

Overview

Total surface: 502 sqm
Height: 8M
5 trucks of material transported

LED Screens

P1.9 - 56.5 sqm
P1.6 - 3 sqm
Two led screen sphare

Structure

Quadro Black - 290mb
5 touchscreens
68 rigging points
9 tonnes of hanging stracture

Programmed LED Strips

450 mb

IMMERSIVE EXPERIENCE

This immersive area was created as a fully digital LED environment, delivering a powerful and engaging visitor experience. Designed with a striking hexagon inspired structure and dynamic lighting, the space became a modern focal point of the stand.

Surrounded by full LED screens, the zone provided high-impact visuals and branded motion content. Visitors could relax in a comfortable lounge chair while
exploring interactive VR experiences, combining technology and comfort in a memorable way.

This area successfully blended innovative design, digital storytelling, and immersive interaction.

Logistics

5 full trucks from Poznań to Barcelona (setup)
3 full trucks from Barcelona to Poznań (breakdown)

Programmed LED Strips

450 mb

VISION TO REALITY

  • Full fabrication & structural setup
  • AV systems integration & testing
  • Dedicated project managers on site
  • Dismantling & logistics after show close
  • Seamless interface with design & tech
    partners

PRO EXPO CREW

Head of Production: Oscar Mach.
Design Director: Patricia Ceuca.
Project Manager team: Ana Magazzu, Wiktoria Szorek, Amir Radwan.

Logistics (Setup & Breakdown):

5 full trucks from Poznań to Barcelona (setup)
3 full trucks from Barcelona to Poznań (breakdown)

Set up duration: 8 days

Crew (Setup):

21 workers throughout setup
7 additional crew members
10 AV technicians

Show Standby Crew:

1 Project manager
1 Electrician
3 AV Technicians
2 Carpenters

Crew (Breakdown):

16 workers dismantling setup
3 full trucks of equipment