SAMURAI PARTNERS | IGB LIVE LONDON 2025

A cultural homage of tradition and modern elegance created for the show floor. Inspired by traditional Japanese design, a striking red torii creates a ceremonial entrance, leading into a layered experience. Behind this Japanese arch, a floating LED backdrop mimics drifting details.

Timber-lined counters and a floating canopy offer a welcoming point for casual dialogue, while a gridded mesh pavilion within the stand creates a more intimate meeting space.

Sculptural cubes with softly lit logos run along frame the edges of the stand while red floor lighting outlines the parameters of the space with clarity.

The space is completed with black and crimson tones and accented with natural elements and touches of cherry blossom and bonsai to ensure a cohesive design of distinction and intent. The result is a fusion of heritage and symbolism that exudes prestige and purpose.