ALTENAR | ICE BARCELONA 2026 | 178M2

This stand is based on a clear concept provided by the client, designed to scale smoothly as visitors approach. The idea focuses on visibility, progression and confidence, with the environment intentionally shifting from long-range impact to close-up detail.

From a distance, the illuminated curved arch and suspended logos establish a strong visual presence. At mid-range, large LED content and the animated bar zone create energy and movement. Up close, refined materials, curved architectural detailing and integrated lighting convey quality and credibility.

The layout clearly defines areas that include a reception desk, an open hospitality area with a circular, LED-detailed barista bar, a lounge area and two glass-fronted meeting rooms. Every component is aligned to support brand storytelling, meaningful interaction and operational efficiency, resulting in a confident, contemporary and high-performing stand.