ABBOT | CIRSE BARCELONA 2025 | 58M2

A modern, flowing design that combines circular form and crisp white architecture.

The prominent suspended ring banner serves a dual purpose, both encasing interactive demo stations and creating a strong focal point visible across the show floor.

The layout encourages openness and easy navigation – LED- vertical columns with integrated screens create both a visual balance and guide the eye to the four demo stations below. At the centre, a large LED wall works alongside the demo screens to display content that leads visitors through Abbott’s Access, Prepare, Treat and Close journey.

Graphic walls and luminous features enhance brand exposure, while seating areas encourage interaction and conversation. Collectively, these elements create a contemporary yet friendly space that reflects Abbott’s innovation and human connection.