Silent Booths, Silent Losses: Why Acoustics Matter in Exhibition Design

In a busy exhibition hall, your brand’s message can easily be drowned out by noise pollution. Businesses make large investments in their stands, but bad planning of acoustics can mean that even the most showstopping displays fail to engage.

We explore why your acoustic design is crucial and how our client, Sonance, a leading audio brand, partnered with us to create the ultimate environment to showcase their sound.

With the general hustle and bustle, ambient noise and announcements, trade shows can be notoriously busy and overwhelming for both exhibitors and attendees. In this environment, your pitch, demo or showcase can easily fall into the background noise. For audio brands, particularly, silence means a lost opportunity
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Leveraging smart sound solutions can transform a hectic trade show space into a focused and engrossing experience. By incorporating sound-proofing, isolated demo zones and acoustically optimised material, you can ensure that your product comes through loud and clear

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As a pioneer of integrated audio systems, Sonance understands sound like no other. Their recent presence at Integrated Systems Europe (ISE) demonstrates that great acoustic design can deliver amazing results.

Architecturally refined, narratively rich and sonically immersive, Sonance transported attendees on a sensory journey. A dedicated, acoustically isolated demo room provided pure, powerful and precise listening to showcase their product brilliance, while strategically placed wall-integrated demos allowed exploration and interaction.

If you’re planning your next exhibition stand, make an acoustic plan. Whether you’re launching a new product or trying to boost your brand, good sound design is no longer optional; it’s essential.

Do you want your exhibition stand to speak volumes? Start with sound. Contact our team today to find out how