Using Colour Psychology to Design Exhibition Stands

Yellow radiates positivity and creativity, blue symbolises professionalism and trust, green signifies balance and progress and red transmits energy or a sense of urgency. By choosing the correct colour scheme, you can establish an emotionally charged environment that connects with your clients.

A successful stand requires more than colours. At Pro Expo, we collaborate to devise a scheme that reflects your brand and balances this with space, lighting and complementary elements. This method ensures that your stand is both cohesive and striking.

Powerful and complementary colour combinations can make your booth stand out. By thoughtfully placing colours, you can guide visitors to key areas of the space, including demo stations, interactive zones or collateral.

Our recent Upgaming concepts at ICE 2025 and Sigma 2024 are perfect visual examples of this and how you can use colour to energise and engage. The signature combination of neon green, cyan and electric blue conveys innovation, digital connectivity and confidence, while the use of black adds a sense of authority and premium status.

Light plays an active role in both, to guide the visitor’s emotional response—green energises, blue reassures, and violet and red accents inject bursts of excitement and urgency. Each stand is a bold, immersive space designed to attract, excite, and leave a lasting impression in the hyper-competitive gaming industry.

From banners and furnishing to digital displays and visuals, incorporate your colour palette across all stand elements. Consistency reinforces the brand and creates a professional look that builds credibility.

The correct colour scheme can create a memorable and engaging exhibition space. At Pro Expo, we use colour to design spaces that mirror your brand’s essence and turn heads. Ready to make a statement at the next trade show? Contact us today to discover how the power of colour can propel your brand.